The Volvo Museum Is Closed: World of Volvo in Gothenburg, Sweden Explained

The Volvo Museum at Arendal closed its doors for good in December 2023, and most guides on the web still have not noticed. The only Volvo attraction in Gothenburg now is World of Volvo, the experience centre that opened in 2024 beside Liseberg.

By Gothenburg Travel Guide, Research and reporting

The wooden-clad World of Volvo building in Gothenburg on a bright day

Short answer

The Volvo Museum at Arendal closed permanently in December 2023. Its successor, World of Volvo at Lyckholms Torg 1 near Liseberg, is the only Volvo attraction in Gothenburg, Sweden: exhibition tickets from 120 SEK online, open seven days a week, with a separate Torslanda factory tour from 175 SEK on weekdays.

The Volvo Museum Is Closed: World of Volvo in Gothenburg, Sweden Explained

The Volvo Museum at Arendal closed permanently in December 2023, and the building that replaced it is not a museum at all. World of Volvo, which opened in 2024 at Lyckholms Torg 1 beside Liseberg, describes itself as the place "where Volvo's history, innovation and community continue to live and inspire", taking over from the shuttered Arendal site in its own words. Anyone who arrives in Gothenburg with a 2019 guidebook, or a web page that has not been checked since, will find themselves standing outside a closed building on Gustaf Larsons Väg wondering what went wrong.

The wooden-clad World of Volvo building in Gothenburg on a bright day

This page exists to fix that. It covers what actually closed, what World of Volvo is, what a ticket costs, what the hours are, and how the Torslanda factory tour works, all from World of Volvo's own site and the verified facts behind this one. The short version for anyone skimming: buy a ticket for World of Volvo near Liseberg, never for a museum in Arendal, and consider pairing the visit with the factory tour that departs from the same building on weekdays.

Is the Volvo Museum in Gothenburg Still Open?

No, the Volvo Museum at Arendal closed permanently in December 2023, and there is no plan to reopen it. World of Volvo, a new experience centre at Lyckholms Torg 1 near Liseberg that opened in 2024, is the only Volvo attraction in Gothenburg, Sweden today, and its own website states plainly that it took over after the Arendal museum closed its doors.

The closure is the single biggest stale fact in circulation about Gothenburg. World of Volvo's own about page carries the sentence: "After Volvo Museum in Arendal, Gothenburg, Sweden, closed its doors in December 2023, we are now taking over as the place where Volvo's history, innovation and community continue to live and inspire." That is the successor organisation saying it, not a blog, not an aggregator. You can read the statement yourself on World of Volvo's own Volvo Museum page.

A closed industrial building near the water at Arendal on the Hisingen waterfront

Why does this matter so much for a travel guide? Because Arendal is not around the corner from the centre. It sits out on the Hisingen waterfront, a bus ride from downtown, and a wasted trip there eats half a day. The old museum's draw was its collection of historic Volvo vehicles, and the guides that still list it promise exactly that experience. The collection's story now lives inside World of Volvo in a different form: fewer cordoned-off cars, more climbing, sitting and driving.

The distinction between the two is worth being precise about. A museum preserves; an experience centre invites. World of Volvo's building, a timber-clad structure designed to be climbed on and walked over, is itself part of the exhibit, and the cars inside are there to be touched, sat in and in some cases driven. Visitors who loved the old museum's quiet rows of vehicles sometimes describe the replacement as noisier and more family-facing. Visitors with children describe it as a large improvement. Both descriptions are fair.

What Is World of Volvo and What Can You Actually Do There?

World of Volvo is a three-storey experience centre beside Liseberg where visitors can sit in and explore dozens of Volvo cars, try driving simulators, walk across a climbable timber roof, eat in the building's restaurants and join guided exhibition tours, all on one ticket that starts from 120 SEK online. It opened in 2024 and is run jointly by Volvo Cars and the Volvo Group.

The building is the first thing anyone notices. Its stacked timber structure, built from Swedish spruce and glulam, is designed so that the roof itself is a public space: visitors can walk up and over it, and the site's planners intended the roof to function as a hill in the city rather than a barrier. Inside, the exhibition spreads across three floors mixing vehicles, interactive stations and engineering displays. The centre's own framing is "history, innovation and community", and the layout follows that: heritage cars at the bottom, technology in the middle, activities throughout.

Visitors exploring vintage and modern Volvo cars inside a bright exhibition hall

What that means in practice, based on what the centre publishes:

The Tuesday tours run in Swedish and the Thursday tours in English, which is a detail worth checking before booking: a visitor who turns up on a Tuesday expecting English commentary will get the Swedish session. The centre's own ticket page is the source for all of this, and the prices below come from it.

The location is a genuine advantage. World of Volvo sits at Lyckholms Torg, the square between Liseberg and the Swedish Exhibition and Congress Centre, which puts it within a ten-minute walk of two of the city's biggest draws. A morning at World of Volvo and an afternoon at Liseberg is a full and very Gothenburg day, and the tram stops at Korsvägen serve both. Anyone working out a first visit should read a weekend in Gothenburg alongside this page.

How Much Do World of Volvo Tickets Cost and What Are the Opening Hours?

Exhibition tickets start from 120 SEK online, with a 10 percent discount for buying online rather than on site, and the centre is open seven days a week: Monday to Wednesday 10:00 to 17:00, Thursday 10:00 to 19:00, Friday and Saturday 10:00 to 17:00, and Sunday 10:00 to 16:00. Children, youth, senior and family tickets are all sold, with the family ticket, two adults and up to three children, at 640 to 665 SEK.

Those hours and prices come straight from World of Volvo's own ticketing and visit pages, which you can check directly at the centre's official ticket page. The "from 120 SEK" figure is the site's own floor across all ticket types, so treat it as a starting price rather than a confirmed adult rate; the exact adult price depends on date and ticket type on the booking page.

A family reading an information display beside a Volvo car in the exhibition
Ticket or option Price Notes
Exhibition entry, online from 120 SEK 10 percent cheaper than on site
Family ticket (2 adults + up to 3 children) 640–665 SEK Best value for a family of four or five
Guided exhibition tour +50 SEK Tue 10:30 in Swedish, Thu 10:30 in English
Lunch & Exhibition combo 295 SEK Entry plus a restaurant lunch
Senior Deal (65+) 250 SEK Weekdays only
Volvo Cars Torslanda factory tour from 175 SEK Weekdays, bus departs from World of Volvo

The pre-booked entry ticket sold on the operator's live listing is priced from $19 per person and carries a 4.5 rating from 202 reviews, which makes it one of the cheaper attraction tickets in the city relative to what it covers. The listing also allows free cancellation on most bookings, which matters in a city where the weather can flip a plan in an afternoon.

The timber roof terrace of World of Volvo seen from below

A few practical notes that the ticket page does not spell out loudly. First, the online discount is real but small; the convenience of a guaranteed slot on a busy weekend matters more than the 10 percent. Second, the guided tour is an add-on to a ticket, not a standalone product, so budget both. Third, the Thursday late opening to 19:00 is the quiet window for anyone visiting without children, since school groups thin out after 15:00.

How Does the Torslanda Factory Tour Work?

The Volvo Cars factory tour at Torslanda runs on weekdays only, costs from 175 SEK per person, and departs by bus from World of Volvo itself, so the experience centre is the starting point for both the exhibition visit and the factory trip. Booking in advance is expected because capacity on the factory floor is limited by safety and production requirements.

Torslanda is where Volvo Cars actually builds its cars, on the Hisingen side of the city, and the tour takes visitors through the plant's assembly operations. The bus departs from World of Volvo every weekday, which turns the two visits into a natural pairing: an exhibition ticket in the morning, the factory tour after, or the factory tour first with the exhibition afterwards. The centre sells the tours from the same ticketing pages.

A modern car factory assembly line with robotic arms at work

Two cautions. The weekday-only rule is firm, because the plant does not run tours when production lines are idle, so weekend visitors cannot do it at all. And the tour involves walking on a working factory floor, so closed shoes are required and children's access may be restricted depending on the tour format; check the booking page for the current age policy before promising it to a ten-year-old.

How Do You Get to World of Volvo from Central Gothenburg?

World of Volvo sits at Lyckholms Torg 1, directly beside Liseberg and the Korsvägen transport hub, so the fastest route from central Gothenburg is a tram to Korsvägen, a ride of roughly ten minutes from Göteborg Centralstation, with the building then a short walk across the square. Korsvägen is served by multiple tram lines and by the airport coach route.

Korsvägen is one of the city's best-connected stops, which is precisely why the centre was built there. Trams from the central station area reach it in minutes, and the stop also sits on the Vy flygbussarna airport coach route between Landvetter Airport and Nils Ericson Terminalen, so a visitor landing at the airport can, in theory, stop at Korsvägen with luggage rather than riding into the centre first. The airport transfer guide covers that route in detail, and the tram and ticket guide explains how the zone system works.

A Gothenburg tram arriving at Korsvägen stop near Liseberg

For orientation, the neighbours within walking distance:

Attraction Distance from World of Volvo Direction
Liseberg Across the square Immediate neighbour
Universeum science centre Short walk Same Korsvägen block
Svenska Mässan exhibition centre Short walk West of Korsvägen
Göteborgs konstmuseum 20-minute walk or one tram stop Avenyn end, north
Slottsskogen park Tram ride Further west

That cluster is the argument for basing a visit around this part of town. World of Volvo, Universeum and Liseberg together fill two full days without ever needing a bus, and the Universeum guide covers the science centre's dynamic ticket pricing, which works differently from World of Volvo's fixed tiers. Note one caveat for art lovers: Göteborgs konstmuseum closes in 2028 for a rebuild that runs until 2032, with intermittent blasting already happening near the building, so check its status rather than assuming a visit.

Is World of Volvo Worth It Compared with Gothenburg's Other Museums?

For most visitors, yes: World of Volvo offers more interactive content per krona than almost any other paid attraction in Gothenburg, and it is the only place in the city where you can sit in the cars rather than look at them, but visitors wanting traditional glass-case museums will prefer the city's museum quarter around Vasastan and Götaplatsen instead.

The honest comparison depends on what a visitor wants from a day. Gothenburg's museum scene is strong and varied: the Röhsska Museum of Design and Craft for design history, the Gothenburg City Museum for the city's own story, and the Museum of World Culture for global exhibitions. None of those lets a child sit behind a steering wheel. World of Volvo does, repeatedly, and that is the whole difference.

Visitor type Best fit Why
Families with children under 12 World of Volvo Climbable, touchable, simulators
Car enthusiasts World of Volvo + Torslanda factory tour The only factory access in the city
Design and craft lovers Röhsska Museum Collection depth, quieter galleries
Rainy-day groups World of Volvo + Universeum Both indoor, both beside Korsvägen
Budget travellers Slottsskogen park and zoo Free entry, animals, open space

The budget row deserves its own word. Slottsskogen is free to enter, park and zoo both, and it remains the city's best zero-cost half day. World of Volvo is not free and does not pretend to be. What it offers for its from-120-SEK floor is a full morning or afternoon of structured activity, which is a different product from a park walk. Visitors mixing both, one paid attraction and one free one per day, will find Gothenburg cheaper than its reputation, a point the site's Gothenburg Travel Guide homepage covers in full.

When Is the Best Time to Visit World of Volvo?

Weekday mornings right at the 10:00 opening are the quietest time at World of Volvo, and Thursday evenings after 17:00 are the best window for adults visiting without children, while weekends and Swedish school holidays bring the biggest crowds and the longest waits at the interactive stations.

The centre's own hours shape the answer. The 10:00 opening means the first hour is nearly always the calmest, because school groups tend to arrive mid-morning and families drift in after lunch. The Thursday late opening to 19:00 creates a two-hour adult-friendly window that most visitors never discover, and the Thursday 10:30 guided tour runs in English, which makes Thursday the single best day for an international visitor to build the whole visit around.

An empty exhibition hall with Volvo cars in soft morning light

Seasonally, the centre is indoors and year-round, which makes it one of the city's most reliable rainy-day options, and Gothenburg does have those: SMHI's 1991-2020 normals for the Göteborg A station put annual precipitation at 912 mm spread over 127 days, with October the wettest month at 102.9 mm and April the driest at 51.3 mm. Anyone planning an October trip should read the site's best time to visit Gothenburg piece alongside this one, and note that October rain is a real planning factor, not a rumour.

One seasonal overlap to exploit: Liseberg's summer season runs 18 April to 20 September, with Halloween from 2 October to 1 November and the Christmas market from 14 November to 23 December, all published on Liseberg's own ticket pages, and the park closes entirely between those seasons. World of Volvo has no such closure. It is open every day of the week, year-round, which makes it the anchor attraction for anyone visiting Gothenburg in the weeks when Liseberg's gates are shut.

Common Questions About World of Volvo in Gothenburg

Is the old Volvo Museum in Arendal still open?

No. The Volvo Museum at Arendal closed permanently in December 2023, confirmed by World of Volvo's own site, which states it took over after the Arendal museum closed its doors. Do not plan a trip to Gustaf Larsons Väg.

What has replaced the Volvo Museum in Gothenburg?

World of Volvo, an experience centre at Lyckholms Torg 1 beside Liseberg, opened in 2024. It is run jointly by Volvo Cars and the Volvo Group and combines historic vehicles with interactive exhibits, simulators and a climbable timber roof.

How much does World of Volvo cost?

Exhibition tickets start from 120 SEK online, with a 10 percent online discount against the on-site price. A family ticket for two adults and up to three children costs 640 to 665 SEK, and the guided tour add-on is 50 SEK.

Can you tour the Volvo factory in Gothenburg?

Yes. The Volvo Cars Torslanda factory tour runs on weekdays, costs from 175 SEK, and departs by bus from World of Volvo. It does not run on weekends, and booking in advance is expected.

How long should you spend at World of Volvo?

Most visitors spend two to three hours on the exhibition floors, longer with children or with the guided tour add-on. Pairing it with Liseberg or Universeum next door easily fills a full day in this part of the city.

Is World of Volvo good for kids?

Yes, it is one of the most child-friendly paid attractions in Gothenburg: cars can be sat in, simulators are aimed at mixed ages, and the roof is designed to be walked and climbed. The Torslanda factory tour has stricter access rules, so check the age policy there separately.

Book Your World of Volvo Ticket Before You Travel

The entry ticket is available on the operator's live listing, with free cancellation on most bookings.

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